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Gubi has set a mission for themselves to discover and reinstate overlooked design icons. The chase of forgotten gems has led to the re-launch of 20th century designs by icons such as Mathieu Matégot, Greta Grossman and Bonderup &Thorup. On the other hand, Gubi also has a keen eye for emerging designers who challenge assumptions about form and function. The result is an eclectic collection of objects that blur the lines between the past and the future.

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